Back when Harley-Davidson first put power to two wheels in 1903, Aaron Frank, Brand Director for Serial 1 Cycle Company, said, “it changed how the world moved, forever.” Well, over a century later, they hope to change how we move once more. From the home of the American motorcycle, Harley Davidson is spinning the wheel on its e-bike division with the unveiling of the Serial Number One—Serial 1 Cycle. In the capable hands of a dedicated eBicycle brand, Harley-Davidson sets out to “once again change how cyclists and the cycling-curious move around their world.”
Constructed for the sole purpose of delivering innovative eBicycles that make every ride an adventure, the Serial Number One—Serial 1 Cycle combines the world-class product development capability of Harley-Davison with the agility and flexibility of a start-up. It’s an eBike worthy of the Harley-Davidson name. Inspired by Harley-Davidson’s founders’ entrepreneurial vision, the Serial 1 project began its life among a small group of passionate motorcycle and bicycle enthusiasts. Working tirelessly to design something worthy of the Harley-Davidson signature, the independent entity focused exclusively on delivering the optimal eBicycle product and experience. Guided by intelligent, human-centered design, coupled with the most advanced bicycle technology available, Serial 1 has produced what they describe as “the easiest and most intuitive way to experience the fun, freedom and instant adventure of riding a pedal-assist electric bicycle.”
In an email sent to the Verge, Frank revealed that “great steps” were being taken by Harley Davidson to ensure their latest creation is “as easy and intuitive to operate as possible.” According to him, this “includes key features like a mid-mounted motor with an integrated battery, integrated lighting and internal brake lines and wiring.” Taking its name from the very first Harley-Davidson motorcycle ever made, the Serial Number One moniker brings the heritage of two-wheeled vehicles to the world of two-wheel electric propulsion. Combining freedom and simplicity, the Serial 1 eBicycle lets you ride farther and faster than ever before. Giving each rider the effortless joy of electric power, this all-electric Harley is the perfect solution for urban commuting and recreational riding.
Entering into a global market worth over $15 billion in 2019, Harley-Davidson is clearly hungry for a piece of the pie. Set to expand at an annual rate of 6% over the next five years, Harley Davidson stands “at the forefront of a global mobility revolution,” and is ready “to play a key role in this mobility revolution.” With Serial 1 “to focus exclusively on the eBicycle customer,” I have no doubt they will “deliver an unmatched riding experience rooted in freedom and adventure.” Arriving in Spring 2021, we can’t wait to see what else the future of e-bike technology brings. Find out more on serial1.com.
Back when Harley-Davidson first put power to two wheels in 1903, Aaron Frank, Brand Director for Serial 1 Cycle Company, said, “it changed how the world moved, forever.” Well, over a century later, they hope to change how we move once more. From the home of the American motorcycle, Harley Davidson is spinning the wheel on its e-bike division with the unveiling of the Serial Number One—Serial 1 Cycle. In the capable hands of a dedicated eBicycle brand, Harley-Davidson sets out to “once again change how cyclists and the cycling-curious move around their world.”
Constructed for the sole purpose of delivering innovative eBicycles that make every ride an adventure, the Serial Number One—Serial 1 Cycle combines the world-class product development capability of Harley-Davison with the agility and flexibility of a start-up. It’s an eBike worthy of the Harley-Davidson name. Inspired by Harley-Davidson’s founders’ entrepreneurial vision, the Serial 1 project began its life among a small group of passionate motorcycle and bicycle enthusiasts. Working tirelessly to design something worthy of the Harley-Davidson signature, the independent entity focused exclusively on delivering the optimal eBicycle product and experience. Guided by intelligent, human-centered design, coupled with the most advanced bicycle technology available, Serial 1 has produced what they describe as “the easiest and most intuitive way to experience the fun, freedom and instant adventure of riding a pedal-assist electric bicycle.”
In an email sent to the Verge, Frank revealed that “great steps” were being taken by Harley Davidson to ensure their latest creation is “as easy and intuitive to operate as possible.” According to him, this “includes key features like a mid-mounted motor with an integrated battery, integrated lighting and internal brake lines and wiring.” Taking its name from the very first Harley-Davidson motorcycle ever made, the Serial Number One moniker brings the heritage of two-wheeled vehicles to the world of two-wheel electric propulsion. Combining freedom and simplicity, the Serial 1 eBicycle lets you ride farther and faster than ever before. Giving each rider the effortless joy of electric power, this all-electric Harley is the perfect solution for urban commuting and recreational riding.
Entering into a global market worth over $15 billion in 2019, Harley-Davidson is clearly hungry for a piece of the pie. Set to expand at an annual rate of 6% over the next five years, Harley Davidson stands “at the forefront of a global mobility revolution,” and is ready “to play a key role in this mobility revolution.” With Serial 1 “to focus exclusively on the eBicycle customer,” I have no doubt they will “deliver an unmatched riding experience rooted in freedom and adventure.” Arriving in Spring 2021, we can’t wait to see what else the future of e-bike technology brings. Find out more on serial1.com.
Back when Harley-Davidson first put power to two wheels in 1903, Aaron Frank, Brand Director for Serial 1 Cycle Company, said, “it changed how the world moved, forever.” Well, over a century later, they hope to change how we move once more.
From the home of the American motorcycle, Harley Davidson is spinning the wheel on its e-bike division with the unveiling of the Serial Number One—Serial 1 Cycle. In the capable hands of a dedicated eBicycle brand, Harley-Davidson sets out to “once again change how cyclists and the cycling-curious move around their world.”
Constructed for the sole purpose of delivering innovative eBicycles that make every ride an adventure, the Serial Number One—Serial 1 Cycle combines the world-class product development capability of Harley-Davison with the agility and flexibility of a start-up. It’s an eBike worthy of the Harley-Davidson name.
Inspired by Harley-Davidson’s founders’ entrepreneurial vision, the Serial 1 project began its life among a small group of passionate motorcycle and bicycle enthusiasts. Working tirelessly to design something worthy of the Harley-Davidson signature, the independent entity focused exclusively on delivering the optimal eBicycle product and experience.
Guided by intelligent, human-centered design, coupled with the most advanced bicycle technology available, Serial 1 has produced what they describe as “the easiest and most intuitive way to experience the fun, freedom and instant adventure of riding a pedal-assist electric bicycle.”
In an email sent to the Verge, Frank revealed that “great steps” were being taken by Harley Davidson to ensure their latest creation is “as easy and intuitive to operate as possible.”
According to him, this “includes key features like a mid-mounted motor with an integrated battery, integrated lighting and internal brake lines and wiring.” Taking its name from the very first Harley-Davidson motorcycle ever made, the Serial Number One moniker brings the heritage of two-wheeled vehicles to the world of two-wheel electric propulsion.
Combining freedom and simplicity, the Serial 1 eBicycle lets you ride farther and faster than ever before. Giving each rider the effortless joy of electric power, this all-electric Harley is the perfect solution for urban commuting and recreational riding.
Entering into a global market worth over $15 billion in 2019, Harley-Davidson is clearly hungry for a piece of the pie. Set to expand at an annual rate of 6% over the next five years, Harley Davidson stands “at the forefront of a global mobility revolution,” and is ready “to play a key role in this mobility revolution.”
With Serial 1 “to focus exclusively on the eBicycle customer,” I have no doubt they will “deliver an unmatched riding experience rooted in freedom and adventure.” Arriving in Spring 2021, we can’t wait to see what else the future of e-bike technology brings.
Find out more on serial1.com.
