Since singers started performing on television decades ago, the media has helped bring fashion trends and styles to the masses in a major way. Over time, the pipeline between what sensational music stars wear and what everyday consumers keep in their closets has been optimized more and more thanks to posters, magazines, and now, online shopping. Many fashion-forward options are brought directly to the crowds by singers and performers, and a new video streaming application, droppTV, is making the process even easier. It appears that the powers that be are buying in. With a $15 million USD investment in series A funding, success is imminent. The idea behind the initiative is to eliminate the legwork that goes into spotting a look in a music video and then having to pull up the shopping options on a search engine. Rather than relying on a guess and check model, spectators will be able to click and collect. We have droppTV to thank for the ease of access. In an era where fans are eager to emulate the style of their favorite artists, this is certainly a welcome advancement. The move mirrors what has been occurring on social media platforms over the past few years. What originally consisted of influencers telling their followers where they purchased an item has evolved into tags, links, and now nearly instantaneous “add to cart” options.
View this post on Instagram
A post shared by droppTV (@dropptv)
Although some might shy away from such a bold, in-your-face advertising option, others are happy to have something that makes copping a patented new look easier than ever before. Take for example a viewer who watches A$AP tyY’s video clip for Who Ain’t With Me and likes the Nike shoes he’s wearing. The technology links the watcher right to the product. This is opening the door to new artist-fashion brand collaborations. The idea behind droppTV is simple. The platform connects audiences to the music they love. Then, as they sit back, relax, and soak in the tunes, options to purchase the gear featured in the music video are made available. The concept launched last year on April 26, 2020. Since then, it’s been gaining a lot of traction. The technology is built around some serious robotics, depending on AI to flaunt what’s dubbed the “see it, want it, get it” philosophy. With just a tap; apparel, gear, kicks, and more will be at the shopper’s door before they know it. Meanwhile, artists collect profits on the transactions, too. As the line between shopping and entertainment continues to blur, it’s no wonder that the younger generations are leading the way when it comes to 21st-century on-demand shopping habits. Don’t be surprised if somebody says droppTV the next time you ask where they bought the look you find yourself admiring. droppTV is available to download now on the App Store and Google Play.
See more about - The 10 Best American Music Festivals In 2021
Since singers started performing on television decades ago, the media has helped bring fashion trends and styles to the masses in a major way. Over time, the pipeline between what sensational music stars wear and what everyday consumers keep in their closets has been optimized more and more thanks to posters, magazines, and now, online shopping. Many fashion-forward options are brought directly to the crowds by singers and performers, and a new video streaming application, droppTV, is making the process even easier. It appears that the powers that be are buying in. With a $15 million USD investment in series A funding, success is imminent. The idea behind the initiative is to eliminate the legwork that goes into spotting a look in a music video and then having to pull up the shopping options on a search engine. Rather than relying on a guess and check model, spectators will be able to click and collect. We have droppTV to thank for the ease of access. In an era where fans are eager to emulate the style of their favorite artists, this is certainly a welcome advancement. The move mirrors what has been occurring on social media platforms over the past few years. What originally consisted of influencers telling their followers where they purchased an item has evolved into tags, links, and now nearly instantaneous “add to cart” options.
View this post on Instagram
A post shared by droppTV (@dropptv)
Although some might shy away from such a bold, in-your-face advertising option, others are happy to have something that makes copping a patented new look easier than ever before. Take for example a viewer who watches A$AP tyY’s video clip for Who Ain’t With Me and likes the Nike shoes he’s wearing. The technology links the watcher right to the product. This is opening the door to new artist-fashion brand collaborations. The idea behind droppTV is simple. The platform connects audiences to the music they love. Then, as they sit back, relax, and soak in the tunes, options to purchase the gear featured in the music video are made available. The concept launched last year on April 26, 2020. Since then, it’s been gaining a lot of traction. The technology is built around some serious robotics, depending on AI to flaunt what’s dubbed the “see it, want it, get it” philosophy. With just a tap; apparel, gear, kicks, and more will be at the shopper’s door before they know it. Meanwhile, artists collect profits on the transactions, too. As the line between shopping and entertainment continues to blur, it’s no wonder that the younger generations are leading the way when it comes to 21st-century on-demand shopping habits. Don’t be surprised if somebody says droppTV the next time you ask where they bought the look you find yourself admiring. droppTV is available to download now on the App Store and Google Play.
See more about - The 10 Best American Music Festivals In 2021
Since singers started performing on television decades ago, the media has helped bring fashion trends and styles to the masses in a major way.
Over time, the pipeline between what sensational music stars wear and what everyday consumers keep in their closets has been optimized more and more thanks to posters, magazines, and now, online shopping.
Many fashion-forward options are brought directly to the crowds by singers and performers, and a new video streaming application, droppTV, is making the process even easier. It appears that the powers that be are buying in.
With a $15 million USD investment in series A funding, success is imminent. The idea behind the initiative is to eliminate the legwork that goes into spotting a look in a music video and then having to pull up the shopping options on a search engine.
Rather than relying on a guess and check model, spectators will be able to click and collect. We have droppTV to thank for the ease of access. In an era where fans are eager to emulate the style of their favorite artists, this is certainly a welcome advancement.
The move mirrors what has been occurring on social media platforms over the past few years. What originally consisted of influencers telling their followers where they purchased an item has evolved into tags, links, and now nearly instantaneous “add to cart” options.
View this post on Instagram
A post shared by droppTV (@dropptv)
View this post on Instagram
View this post on Instagram
A post shared by droppTV (@dropptv)
Although some might shy away from such a bold, in-your-face advertising option, others are happy to have something that makes copping a patented new look easier than ever before.
Take for example a viewer who watches A$AP tyY’s video clip for Who Ain’t With Me and likes the Nike shoes he’s wearing. The technology links the watcher right to the product. This is opening the door to new artist-fashion brand collaborations.
The idea behind droppTV is simple. The platform connects audiences to the music they love. Then, as they sit back, relax, and soak in the tunes, options to purchase the gear featured in the music video are made available.
The concept launched last year on April 26, 2020. Since then, it’s been gaining a lot of traction.
The technology is built around some serious robotics, depending on AI to flaunt what’s dubbed the “see it, want it, get it” philosophy. With just a tap; apparel, gear, kicks, and more will be at the shopper’s door before they know it. Meanwhile, artists collect profits on the transactions, too.
As the line between shopping and entertainment continues to blur, it’s no wonder that the younger generations are leading the way when it comes to 21st-century on-demand shopping habits.
Don’t be surprised if somebody says droppTV the next time you ask where they bought the look you find yourself admiring.
droppTV is available to download now on the App Store and Google Play.
See more about - The 10 Best American Music Festivals In 2021
See more about - The 10 Best American Music Festivals In 2021
